Unlocking deeper strategic insights
Our dedicated team combines skilled data analysts with a strong commercial focus, leveraging the latest advanced analytical methods. We go beyond surface-level insights, delivering creative, data-led solutions that empower our clients to make better decisions and achieve their ambitions.
Our expert team & integrated approach
- Leadership
Our team is led by experienced partners and directors, comprising dedicated data scientists. - Commercial focus
We ensure statistical outputs are delivered in plain English, are commercially focused, and easily integrated into meaningful insights. - Seamless integration
We provide expert advice and consultation on advanced analytical methodologies, offering a seamless and integrated solution with our data collection services. - Diverse experience
Our leaders bring extensive experience across a wide range of sectors including banking, government and polling, media, retail, automotive, telecommunications, education, hospitality and more.
Your key business questions, answered by advanced analytics:
What are the drivers that matter?
- Key Driver Analysis
How can I understand and map out the market?
- Segmentation Analysis
What are the most important features?
- MaxDiff Analysis
Where does my brand lie compared to others?
- Perceptual Mapping
- Brand Image Mapping
What are the characteristics of a particular segment?
- CHAID Analysis
How should media be invested to achieve a sales target?
- Media Optimisation
What is the ripple effect of brand measures or marketing drivers on performance outcomes?
- Structural Equation Modelling
What features should a product/service have, at what price?
- Conjoint Analysis
What is the optimal portfolio for my offer?
- TURF Analysis
What are the emotional responses to a brand?
- Item Response Theory – IRT
What is the ROI of my advertising?
- Econometrics
How much should I charge for my product/service?
- Pricing Analysis
Start a conversation
Our team combines deep experience with cutting-edge technology to provide the expertise you can depend on.
Prefer to use email? Get in touch at hello@yonderdatasolutions.com
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