What does family mean to you today?

As part of a project Yonder Consulting recently partnered with Marks and Spencer on, we undertook a survey of 10,000 adults across a representative spread of the UK population. We found that more than half of the UK agree that families are ‘unrecognisable’ compared with even 20 years ago. 

Read the full case study here to discover how we work with M&S to produce their quarterly Family Matters Index, helping them stay close to what really matters most to their customers.