Rapid response

How can we provide rapid response insights to breaking news?

Challenge

In the wake of a UK-wide banking security breach, we partnered with a leading corporate reputation management firm to assist in crafting a response to the crisis. The response needed to communicate to the public that customers were no longer at risk, that money was secure, and that the organisation remained safe to bank with. Speed of execution was a priority to ensure limited damage to the bank’s reputation.

Solution

We were able to run this survey as a FlashPoll, achieving 1,000 high quality, nationally representative online surveys with quotas on gender, age and region and providing custom data tables within five hours of receiving the questionnaire.

5 hours from receiving questionnaires to providing tables

1,000 high quality nationally representative online surveys

Online methodology​

Outcome

On the same day the corporate reputation management firm engaged us, we were able to provide them with the research needed to craft an appropriate response for the media. The firm was able to release the statement rapidly across multiple media channels, confident in the knowledge that it was the optimal execution for communicating crisis resolution.

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