It’s no secret that most data in the market research industry is quantitative. With thousands of respondents able to complete online surveys in just hours, researchers can gather large-scale, high-quality responses quickly. However, these surveys tend to rely on closed-ended questions, limiting respondents to predetermined responses – leaving little room for unexpected perspectives and thoughts. While efficient, this approach can miss out on deeper insights and the unexpected perspectives that are vital to understanding the full picture of what respondents truly think.
Qualitative data helps bridge this gap. By allowing open-ended responses, researchers can uncover hidden insights that closed-ended questions might overlook. Yet, many researchers hesitate to include open-ended questions in surveys due to the time and effort required to analyse responses. That’s why we’re introducing the Yonder AI Summary Tool. Powered by cutting-edge artificial intelligence, this tool is designed to turn large-scale qualitative data into clear, actionable insights in seconds.
Introducing the Yonder AI Summary Tool
Our AI Summary Tool is a game-changer, transforming your qualitative data into a concise, clear, and actionable summary report. The tool analyses sentiment, identifies recurring themes, and ranks them based on frequency, providing you with an efficient and holistic view of your data.
Built on Microsoft’s Azure AI platform, the Yonder AI Summary Tool is robustly trained to accurately interpret varied language, including synonyms and misspellings, ensuring every respondent’s voice is accurately represented.
“[The AI summary functionality] has been so helpful for us. It has allowed us to get to the heart of the insights from open responses in a fraction of the time. The ability to filter and update the summary based on variables within the data has saved us considerable time”.
Carla Reilly, Group Director, RED C Research Group
For multi-wave studies, you can analyse all collected data at once or filter by wave. If you’re already using one of our dashboards or the Self-analysis Portal, we can seamlessly integrate the AI Summary Tool.
How does the AI Summary Tool work?
Getting started couldn’t be easier. We provide you with an exclusive portal link, giving you instant access to the platform. From there, you can use a variety of filters to curate the insights you need. Whether you’re focusing on demographics like gender, age groups, or income brackets, the AI Summary Tool adapts to your specific requirements, giving you the flexibility to explore the data that matters most. Take a look at what the tool can offer through our demo platform here.
Three key features of the AI Summary Tool:
- AI text summary – A succinct overview of all open responses, highlighting the most common issues raised. If relevant, the tool will also offer tailored recommendations on how to address these issues.
- Top 10 issues – A ranking of the most frequently mentioned issues from the open responses, helping you quickly spot key themes.
- All open responses – Access all verbatim text from respondents. Use the advanced search function to find comments containing specific words or phrases.
In addition to these features, the design is also fully customisable to fit your branding. For a truly unique experience, we can design a bespoke portal tailored to your organisation. We can enhance this further by creating a custom mixed-methods dashboard that includes keyword counts, pull-out quotes, and word clouds, as well as all our standard charts the AI Summary Tool can be made available within your Self-analysis Portal as an add-on to suit your organisation’s needs.
Why choose the Yonder AI Summary Tool?
Our portal allows you to:
- Accelerate your qualitative analysis and act on insights faster.
- Instantly identify main issues from respondents.
- Understand key themes and their relative importance.
- Compare summaries from open response questions and data waves.
- Explore how different segments of your audience think and feel.
- Implement data-driven recommendations for meaningful changes.
- Present your key findings clearly in an easy-to-read dashboard.
Instant insights with Yonder Data Solutions
To learn more about how we guarantees the highest quality data and insights with AI, or to discuss our other dashboard offerings, please get in touch with us here.
