What is an omnibus survey?

An efficient and cost-effective solution to gather insights from a large, representative audience. By sharing costs with other clients, you can quickly add a few questions to a regular survey, gaining robust data without the investment of a bespoke study.

Why chose the Yonder omnibus?

  • Fast turnaround
    Carried out 3 times a week, with data in 3 days.
  • Trusted & nationally representative data
    Consistently recognised as one of the most trusted consumer omnibuses in the UK. Nationally representative quotas by age, gender, region, social grade, and ethnicity. Groundbreaking 65+ age group breakdown into 65-74 and 75+ quotas for precise insights.
  • A host of demographic data free of charge
    25 demographic questions included as standard at no extra charge, enhancing your analysis.
  • Cost effective
    Costs on a per question basis with no minimum fees. Options for 1,000 or 2,000 sample sizes.
  • Ability to boost those digitally disengaged
    Using our telephone (CATI) solutions we are able to offer a blended mixed mode solution to deliver an inclusive dataset.
  • Opinion Influencers
    Included as a standard break and with the option to boost.
  • Ability to boost key demographics
    Regional, ethnicity, specific age group boosts amongst others.

UK/GB consumer online omnibus

  • Sample size
    Nationally representative sample of 1,000 or 2,000 GB or UK adults (18+).
  • Early Bird Omnibus
    Questions by midday Friday with data tables Wednesday.
  • Midweek Omnibus
    Questions by midday Tuesday with data tables Friday.
  • Weekend Omnibus
    Questions by midday Thursday with data tables Monday.
  • Deliverables
    Data tables (Excel, SPSS), Unlimited banner breaks, Open-ended responses (verbatim or coded).

Our offers

Our full suite of omnibus solutions include:

Demographically representative sample of 1,000 London adults (18+)

Nationally representative online sample of 1,000 Scottish adults (18+)

Demographically representative sample of 1,000 Irish adults (18+)

500 respondents Director level or above in SMEs

Start a conversation

Our team combines deep experience with cutting-edge technology to provide the expertise you can depend on.

Prefer to use email? Get in touch at hello@yonderdatasolutions.com

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