In the age of the 24-hour news cycle, it’s important to have access to national views, on time, at all times.

Our fast, cost-effective, high-quality insight from large, representative samples keep businesses, agencies and government bodies around the world ahead of the curve.

Whether it be to identify incidence rates, a target audience for a potential project, adding data to an upcoming pitch, awareness levels, run on-going tracking studies, obtain data for PR, understanding consumer attitudes to campaigns, brands, products or services, our omnibus solutions can help to provide the evidence needed for effective decision making.

Our omnibus solutions

Consumer omnibus

Methodology

  • Nationally representative online sample of 1,000 or 2,000 GB adults (18+)
  • We can run multiple waves to achieve up to 12,000 unique completes or for tracking studies with exclusions in place
  • Extensive range of quality control procedures to ensure highest quality data
  • Engaging survey design to maximise interest and improve data accuracy

Timings

Early bird omnibus
  • Questions by Monday 9am with data tables on Wednesday morning
Midweek omnibus
  • Questions by midday Tuesday with data tables on Friday morning
Weekend omnibus
  • Questions by midday Thursday with data tables on Monday morning

Deliverables

  • Data tables in PDF, Excel or SPSS and unlimited tabular analysis
  • Extensive demographics available free of charge

Demographics

  • Age
  • Gender
  • Government office region
  • Social Grade
  • Taken a foreign holiday in the last 3 years
  • Tenure
  • Number of cars in household
  • Working status
  • Disability
  • Education level
  • Main grocery shopper
  • Ethnicity
  • Religion
  • Presence of children
  • Marital Status
  • Household income (before tax)

Telephone omnibus

Our telephone omnibus is the only weekly survey of its kind that targets a 50:50 mix of landline and mobile users.  This ensures that we pick up 21% of the respondents from ‘mobile only households’ – a crucial component in delivering accurate telephone samples of the Great British population. 

The service delivers insight that will enable you to overcome your business challenges by accessing the views of the people that could determine your success.

Methodology

  • Nationally representative sample of 1,000 GB adults (18+)
  • 50:50 mix of landline and mobile users

Timings

Weekly
  • Questions by Wednesday
  • Fieldwork carried out Monday-Sunday
  • Delivery on Monday

Deliverables

  • Data tables in PDF, Excel or SPSS and unlimited tabular analysis
  • 10 different demographics available free of charge

Industry leading weekly telephone omnibus tracking

Interviews are conducted seven days a week, for fifty weeks a year.

For research needs where tracking down to daily granularity is an important factor, our telephone omnibus can prove to be a valuable tool. Our daily tracking allows us to interview on the telephone omnibus for 95.8% of the days in any given calendar year.

B2B omnibus

Reaching decision makers and understanding views of SMEs is key in today’s world.

Our B2B omnibus provides a cost effective and quick solution to discovering and understanding what is important to our business leaders.

The business omnibus is an online survey with a sample size of 500 respondents made up of business owners and Directors within SMEs. We have a list of standard firmographic questions asked, all of which are available as cross-breaks.

The service delivers insight that will enable you to overcome your business challenges by accessing the views of the people that could determine your success.

Methodology

  • 500 respondents Director level or above in SMEs

Timings

Start anytime
  • 7-day turnaround

Deliverables

  • Data tables in PDF, Excel or SPSS and unlimited tabular analysis

London omnibus

Our survey of 1,000 London residents offers the chance to form successful strategies for a range of areas including transport, tourism, housing, politics and wellbeing in the capital, by tapping into the views of the people who know it best.

The flexible timings and low cost of this solution also make it the ideal tool to regularly test opinions and reactions to new products, services and PR campaigns.

Methodology

  • Demographically representative sample of 1,000 London adults (18+)

Timings

Start anytime
  • 7-day turnaround

Deliverables

  • Data tables in PDF, Excel or SPSS and unlimited tabular analysis

Irish omnibus

Major Irish businesses trust our Republic of Ireland Omnibus to gather high-quality, accurate data from a representative sample of the Irish population.

Methodology

  • Nationally representative sample of 1,000 Irish adults (18+)
  • We have a list of standard demographic questions asked, all of which are available as cross-breaks which include gender, age, region, social class, working status, tenure, marital status, urban/rural and the number of dependent children
  • Quotas are set on gender, age, region and social class

Timings

Start anytime
  • 7 day turnaround, runs twice a month
  • If a minimum of 10 questions, our omnibus can run at anytime just for you

Deliverables

  • Data tables in PDF, Excel or SPSS and unlimited tabular analysis

Get in touch

For more details contact Daniel Singham, Business Development Director: daniel.singham@yonderdatasolutions.com