We have developed a bespoke algorithm identifying 8% of the population as opinion influencers.
Opinion influencers
Highly active in their community and online
Demonstrated by actions such as starting online campaigns, writing to newspapers, standing for elected positions and twice as likely to use Twitter as the general population
Highly informed
Five times more likely to read the FT than the general population
Actively sought out for their advice
Approached by extended family, senior colleagues, experts, and members of their local community
Future-shapers
Pointing towards future trends in behaviour and attitudes
Methodology
500 online surveys with opinion influencers
Timings
Submit 10 questions by 11:00am with data at noon the next day
Parallel surveys with a nationally representative sample can be completed within the same time frame to benchmark ‘Opinion Influencers’ results against those of the general public
Deliverables
Data tables in PDF, Excel or SPSS and unlimited tabular analysis
Get in touch
For more details, please contact Daniel Singham, Commercial Director: