We are so pleased to announce that Yonder Data Solutions has partnered with Verisoul to bring banking-grade fraud prevention technology into our surveys, further strengthening our commitment to trusted, high-quality data.
As part of our Data Quality Charter, we are always looking for new ways to protect the integrity of the data our clients rely on.
This partnership adds a powerful new layer of protection before respondents even enter a survey, helping us ensure respondents are real, unique and trusted from the outset.
Responding to a more sophisticated fraud landscape
The market research industry is facing increasingly sophisticated threats. Bots, duplicate respondents, mobile proxies, location spoofing and AI-generated survey responses can all compromise the integrity of research if not identified early.
Traditional checks are no longer enough. Older tools often heavily rely on IP look-ups, which can be manipulated. Verisoul takes a more active approach, using real-time forensics and network monitoring to assess thousands of device, behavioural, network and identity signals.
By integrating this technology at the very front of our workflow, we can detect risk before it affects a survey, while reducing the chance of genuine respondents being incorrectly excluded.
Building on our Data Quality Charter
This partnership is a natural extension of our Data Quality Charter and this technology helps us verify that respondents are:
- Real – not bots
- Unique – not duplicates
- Trusted – not fraudsters
Poor-quality data does not just affect a single project. It can distort insight, weaken decision-making and create unnecessary risk for brands. By strengthening fraud prevention at the source, we are helping clients trust the data behind their decisions.
"Our clients rely on us for high-quality, respondent-centric data that supports important business decisions and that starts with trust in the integrity of the data. As survey fraud becomes more sophisticated, we can’t afford to stand still. Integrating Verisoul’s banking-grade technology into our Data Quality Charter is a proactive step to stay ahead of evolving threats and continue protecting our clients from the risks of poor data."
"In an era where AI can seamlessly mimic human responses and bad actors use advanced proxies to hide their tracks, the very foundation of market research, authentic human truth, is under threat. The passive security checks that worked a few years ago simply can't keep up. We built Verisoul's active forensics to combat complex fraud in high-stakes sectors like fintech, and bringing that firepower to Yonder Data Solutions is a natural fit. Yonder shares our zero-tolerance approach to bad data, and together, we are ensuring that the insights guiding their clients' most critical decisions are built entirely on real, verified human data."
What this means for your research
Through our partnership with Verisoul, we are strengthening survey protection across several key areas:
- True location & proxy detection: Advanced identification of VPNs, location spoofing, and anti-detect browsers.
- Behavioural bot detection: Real-time analysis distinguishes natural human behaviour from automated or AI-generated responses.
- Device fingerprinting: Stronger respondent validation to help prevent duplication and ensure participants are unique.
- Unmatched peace of mind: A more robust layer of fraud prevention giving clients added assurance in the data behind their decisions.
Quality is not just a promise, it is the foundation of effective research. By integrating Verisoul into our Data Quality Charter, we are continuing to invest in the systems, safeguards and standards needed to deliver trusted data.
Get in touch with the team to find out more: hello@yonderdatasolutions.com