What is online data collection?
Online data collection is the process of researching and collecting information online which can be evaluated. The data collected can then be used by a business to help them understand customer attitudes and behaviours which can help to shape their marketing strategy.
How to collect customer data online
There are several ways to collect customer data online, including:
- Surveys
- Polls
- Questionnaires
- Online interviews and focus groups
- Online tracking
Here at Yonder Data Solutions, we’ll do the hard work for you and run effective research to provide you with high-quality, reliable data to help your business to grow.
What are the benefits of online data collection?
Online data collection is essential for businesses who need reliable information to make data-driven decisions. You can benefit from online data collection in the following ways:
- Quick results – you can get the information you need quickly with online forms of data collection, without having to compromise on the quality of data.
- You can save time and money as online methods of data collection (such as questionnaires) are less costly and save you from physically getting the results which require more effort and resources.
- Results can be more accurate as users can enter their responses directly into the system.
- It’s easy to view and analyse the results, allowing you to create reports more easily.
- It’s a convenient way for participants to give you information which can help to increase the response rate.
These are of course just a handful of reasons why online data collection is valuable to businesses. Here at Yonder Data Solutions, we have over 150,000 panel members across the UK who are ready to respond to your research needs and we can also provide global online data collection services. Get in touch today to discuss your project.