Yonder Data Solutions is a trading name of Yonder Consulting Limited which is registered in England No. 4153928. Registered Office: Northburgh House, 10 Northburgh Street, London EC1V 0AT
We are an MRS Company Partner and are MRS Fair Data Accredited which is a sign of our commitment to treating consumers and their data fairly.
We provide our clients with total assurance in our telephone data collection process, allowing them to analyse and interrogate data confidently.
CATI stands for computer assisted telephone interviewing. This is where interviewers follow an electronic survey script and record responses within this. The key benefits are speed, quality and ease of use as respondents can be routed through a questionnaire based on their responses.
Our telephone omnibus is the only weekly survey of its kind that targets a 50:50 mix of landline and mobile users.
This ensures that we pick up the national proportion of ‘mobile only households’ which is key in delivering a representative telephone sample of the population.