Yonder Data Solutions is a trading name of Yonder Consulting Limited which is registered in England No. 4153928. Registered Office: Northburgh House, 10 Northburgh Street, London EC1V 0AT
We are an MRS Company Partner and are MRS Fair Data Accredited which is a sign of our commitment to treating consumers and their data fairly and securely.
We provide our clients with total assurance in our telephone data collection process, allowing them to analyse and interrogate data confidently.
CATI stands for Computer Assisted Telephone Interviewing. This is where interviewers follow an electronic survey script and record responses to pre-coded responses within the system. Essentially, it is a more efficient way for interviewers to collect data for quantitative market research compared to more traditional telephone interviews.
The key benefits of telephone data collection are:
More details on our CATI services.
With our telephone data collection services, you can reach a wide range of audiences to gain valuable insight, including:
Our expert CATI team will take the best interviewing approach to gather the right data from the right people. We’re experienced in conducting the following:
Our telephone omnibus is the only weekly survey of its kind that targets a 50:50 mix of landline and mobile users.
This ensures that we pick up the national proportion of ‘mobile only households’ which is key in delivering a representative telephone sample of the population.
See below for in-depth information on our telephone data collection (CATI) services.
With CATI telephone data collection, an interviewer will have access to a computer system which contains pre-coded questions for them to ask respondents. As answers are given, the interviewer will input this information directly into the system.
A wide range of companies can benefit from CATI data collection, including:
Moreover, many CATI softwares will also allow for simpler sample management, quota management (ensuring enough interviews with specific groups are completed) and more effective monitoring of response rates which helps to make the process of obtaining valuable data seamless with less issues.
If you have any further questions about our telephone data collection (CATI) services or you have a project in mind you’d like to discuss, please contact our friendly team.