How can data be collected through telephonic interviews?
With CATI telephone data collection, an interviewer will have access to a computer system which contains pre-coded questions for them to ask respondents. As answers are given, the interviewer will input this information directly into the system.
Who can benefit from CATI data collection services?
A wide range of companies can benefit from CATI data collection, including:
- Companies looking to improve their customer services
- Those looking for an insight into their customers or competitors, so they can improve their marketing strategy and make more informed business decisions
- Those who need to collect information from hard-to-reach audiences such as Managing Directors, offline users, stakeholders and young audiences (such as those in the 18-24 year-old bracket)
- Those performing market research (i.e. identifying popular products and discovering which services are high in demand).
Moreover, many CATI softwares will also allow for simpler sample management, quota management (ensuring enough interviews with specific groups are completed) and more effective monitoring of response rates which helps to make the process of obtaining valuable data seamless with less issues.
If you have any further questions about our telephone data collection (CATI) services or you have a project in mind you’d like to discuss, please contact our friendly team.