Yonder Data Solutions is home to one of the UK’s leading telephone (CATI) interviewing solutions.

We are an MRS Company Partner and are MRS Fair Data Accredited which is a sign of our commitment to treating consumers and their data fairly.

We provide our clients with total assurance in our telephone data collection process, allowing them to analyse and interrogate data confidently.

What is the CATI methodology?

CATI stands for computer assisted telephone interviewing. This is where interviewers follow an electronic survey script and record responses within this. The key benefits are speed, quality and ease of use as respondents can be routed through a questionnaire based on their responses.

  • We utilise state of the art technology with a highly experienced management team and over 100 interviewers across the country
  • Industry leading quality processes underpin every stage of fieldwork ensuring the data we deliver is to the highest levels of integrity
  • We conduct over 100,000 telephone interviews per annum
  • Our experienced team are involved in every step of the process from the initial feasibility reports through to final delivery of data. This allows us to ensure every project is delivered on time and on spec
  • Our consultative approach allows us to share the vast experience of our senior team; enabling them to support and guide research projects of varying sample sizes, a range of audiences, and wide spectrum of research objectives
  • Nationally representative studies across the UK
  • Hard to reach audiences e.g. low-income households, AB, offline users, 18 to 24-year olds
  • Constituency level polling
  • Senior decision makers, stakeholder and C-Suite members
  • Doctors, Lawyers, Financial Advisors
  • Structured quantitative survey
  • Semi structured telephone surveys
  • Recruitment for focus groups and depth interviews
  • Video call interviews

Quality assured

We capture meaningful data with impact, by following the CATI approach with precision and attention to detail

  • Our approach is a multi layered approach
  • Consultative guidance from quote stage
  • Live integrity checks across fieldwork
  • Data processing checks

We focus on the five key principles of telephone data collection

  • Script delivery
  • Respondent control
  • Quality of data
  • Objection handling
  • Probing

Our telephone omnibus is the only weekly survey of its kind that targets a 50:50 mix of landline and mobile users.

This ensures that we pick up the national proportion of ‘mobile only households’ which is key in delivering a representative telephone sample of the population.

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