Celebrating leadership: Daniel Singham elected to the MRS Main Board
We are incredibly proud to share that our Commercial Director, Daniel Singham, has been elected to the Market Research Society (MRS) Main Board. As the UK’s leading professional body for research, insight, and analytics, the MRS plays a critical role in shaping the future of our industry. Daniel’s election as one of four new board […]
Empowering decisions with trusted insights: introducing the Yonder Data Quality Charter
In today’s data-driven world, businesses can’t succeed without trust and quality. At Yonder Data Solutions, quality has always been the cornerstone of everything we do. Now, we’re taking that commitment a step further with the Yonder Data Quality Charter – an industry-leading approach to data collection and delivery that provides data you can rely on. […]
Launching the AI Summary Tool: are you missing out on the full story of what your respondents really think?
It’s no secret that most data in the market research industry is quantitative. With thousands of respondents able to complete online surveys in just hours, researchers can gather large-scale, high-quality responses quickly. However, these surveys tend to rely on closed-ended questions, limiting respondents to predetermined responses – leaving little room for unexpected perspectives and thoughts. […]
Yonder Data Solutions leads the charge in inclusivity with new quotas for the 65+ age group
Yonder Data Solutions is proud to announce the launch of new age quotas designed to improve inclusivity and representation of the 65+ demographic in market research. This move comes in response to calls from the Market Research Society (MRS) and the MRS Representation in Research Committee urging the industry to recognise the growing importance of […]
Yonder Data Solutions announces five key promotions to drive strategic growth
Yonder Data Solutions is pleased to announce the promotion of five distinguished members of its team, a testament to the company’s ongoing efforts to enhance strategic operations and advance groundbreaking innovations in data solutions