We have been on the forefront of industry innovation for over a decade.
As our client list has grown, so too has our insatiable curiosity for pushing the boundaries of market research.
Artificial Intelligence (AI)
Artificial Intelligence (AI) has taken the world by storm, driven by technological advancements, such as generative AI tools like ChatGPT.
AI Summary Tool
Most data in the market research industry comes from quantitative, closed-ended questions, which can limit respondents’ ability to fully express themselves. Our new AI Summary Tool can help you uncover what’s missing by analysing open-ended responses and surfacing deeper insights at speed.
BENEFITS
- Instant insights: Our AI Summary Tool analyses open responses, identifies key themes, and ranks them by frequency.
- Top-tier data security: Receive detailed, secure insights in seconds, with no third-party data sharing.
- Smarter decisions, faster: Leverage data-driven recommendations to confidently make changes based on clear, actionable recommendations.
AI probing
Our AI-driven probing service, powered by Nexxt Intelligence’s INCA platform, enhances open-ended responses, uncovering deeper more nuanced insights that traditional surveys often miss. By prompting respondents to elaborate, we reveal hidden layers of information for a fuller understanding of your audience, enabling more informed, data-driven decision-making.
BENEFITS
- Unlock hidden depths: AI probing encourages respondents to share more details, providing you with richer, more meaningful answers.
- Supercharge your data: Amplify the volume and specificity of your data by diving deeper into initial responses, giving you a fuller understanding of your audience
AI coding
Get fast and accurate results without compromising on quality which our AI-powered coding service delivers. Seamlessly integrating advanced software and AI tools, our expert in-house market research coding team efficiently codes data while maintaining the highest standards of precision and quality.
BENEFITS
- Human expertise meets AI: We combine advanced AI with human expertise to create accurate code frames for your data selection that align with key themes and concepts.
- Fast, accurate results: Delivering high-quality AI coding, regardless of dataset size, ensuring your organisation receives accurate results quickly, and efficiently.
Voxpops
Video feedback allows you to obtain rich and powerful insights and gets you closer to consumers. We have the ability to collect video voxpops as part of an integrated solution within our surveys.
- Bring research findings to life and add colour to the quantitative results
- Respondents provide a video recorded response either using their webcam or their mobile device
- Turn an open-ended question into a video question and gather qualitative insights
Biometrics
Research captures the rational responses of individuals, however much of human behaviour is driven by emotions.
Biometrics is a passive way of capturing real-time human responses via a non-obtrusive biometric sensor that clips onto a respondent’s finger. In addition to capturing the rational response of what people think, biometrics allows for the way people feel and the context in which they make their decisions to also be recorded.
Biometric research enables business to really understand their audiences by combining neuroscience and market research for a full picture.
We ran the first ever in-home biometrics study of a live sporting event for Formula 1.
Virtual reality
Yonder Data Solutions have launched the research industry’s first virtual reality online panel.
Members of the VR research panel have been recruited via our highly engaged online panel Y Live and equipped with headsets.
Working with our VR technology partner Gorilla In The Room, who produce virtual reality and augmented reality environments, Yonder Data Solutions can now integrate virtual reality (VR), augmented reality (AR) and 360-degree video content as part of our online surveys.P
Benefits
Behavioural economics has demonstrated that context is key in influencing our decision making. We can now immerse respondents in virtual scenarios where they can experience what we are researching as they would encounter it in the real world and consequently give responses that better predict their likely real world behaviour.
This has potential impact for many sectors. Respondents can visually have the experience of walking into a shop and seeing a new pack, or new products on shelf with their competitors. They can also see a new point of sale drawing attention to a new product or service and even see new out of home advertising in the context of the hustle and bustle of the streets.
Moreover, by developing the Y Live VR panel, research that up to now could only be carried out qualitatively, can now be done at scale with quantitative size sample groups.
Applications
Virtual reality copy testing
Provides a meaningful and immersive way to test concepts.
A 360-degree video of a real environment (e.g. high street) with existing advertising sites such as billboards or bus advertising digitally altered using CGI to test different concepts.
Virtual reality journeys
Respondents can see what new ideas and designs look like in a 3D context.
A 360-degree video of a customer journey such as entering a retail store or airport retail environment can be created. CGI assets (branding, signage or navigation signs) can be rendered and changed on physical objects or CGI 3D models created.
Get in touch
For more details, please contact Daniel Singham, Commercial Director:
daniel.singham@yonderdatasolutions.com
