Our views

Representation in Focus

Beyond clean data: Representation’s importance in research Start a conversation The conversation around data is evolving. Data quality has long been a focus in the research industry, but we’re diving deeper now beyond “Is the data clean?” towards “Does the data reflect the real world?”. What happens when the right answers come from the wrong sample make up of people?

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Representation in Focus

Beyond clean data: Representation’s importance in research Start a conversation The conversation around data is evolving. Data quality has long been a focus in the research industry, but we’re diving deeper now beyond “Is the data clean?” towards “Does the data reflect the real world?”. What happens when the right answers come from the wrong sample make up of people?

Read More