Research captures the rational responses of individuals, however much of human behaviour is driven by emotions.
As our client list has grown, so too has our insatiable curiosity for pushing the boundaries of market research.
Video feedback allows you to obtain rich and powerful insights and gets you closer to consumers. We have the ability to collect video voxpops as part of an integrated solution within our surveys.
Biometrics is a passive way of capturing real-time human responses via a nonobtrusive biometric sensor that clips onto a respondent’s finger. In addition to capturing the rational response of what people think, biometrics allows for the way people feel and the context in which they make their decisions to also be recorded.
Biometric research enables business to really understand their audiences by combining neuroscience and market research for a full picture.
Read our case study here where Yonder Data Solutions ran the first ever in-home biometrics study of a live sporting event for Formula 1.
Behavioural economics has demonstrated that context is key in influencing our decision making. We can now immerse respondents in virtual scenarios where they can experience what we are researching as they would encounter it in the real world and consequently give responses that better predict their likely real world behaviour.
This has potential impact for many sectors. Respondents can visually have the experience of walking into a shop and seeing a new pack, or new products on shelf with their competitors. They can also see a new point of sale drawing attention to a new product or service and even see new out of home advertising in the context of the hustle and bustle of the streets.
Moreover, by developing the PopulusLive VR panel, research that up to now could only be carried out qualitatively, can now be done at scale with quantitative size sample groups.
Provides a meaningful and immersive way to test concepts.
A 360-degree video of a real environment (e.g. high street) with existing advertising sites such as billboards or bus advertising digitally altered using CGI to test different concepts.
Respondents can see what new ideas and designs look like in a 3D context.
A 360-degree video of a customer journey such as entering a retail store or airport retail environment can be created. CGI assets (branding, signage or navigation signs) can be rendered and changed on physical objects or CGI 3D models created.