Representation in Focus
Beyond clean data: Representation’s importance in research Start a conversation The conversation around data is evolving. Data quality has long
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Beyond clean data: Representation’s importance in research Start a conversation The conversation around data is evolving. Data quality has long
Looking for quick, cost-effective, robust, and truly representative data? An omnibus solution may just be the perfect fit. We run a number of omnibus solutions from a nationally representative UK sample 3 times a week. We offer online and telephone solutions, cover Scotland, Ireland, and many international markets, plus a robust B2B service.
We are truly living in the Information Age, with more content than we can ever consume at our fingertips. This abundance means we easily give up on things we don’t see value in. If a website doesn’t give us what we came for in a few seconds or less, we’ll abandon it.
Whether you need to optimize your product or service features, refine your messaging or determine optimal pricing, conjoint analysis has got you covered.
Market research dashboards are much more than static charts and infographics – they are powerful tools for developing your business’
The Premier League has topped the British Icon Index for the third time. We’re proud to have conducted the fieldwork and data collection for the British Icon Index, which measures the impact of UK institutions and brands around the world.
Market research helps reduce risk. Good quality research helps business leaders understand reality and define the opportunities for growth. The reverse is also true. If decisions are made based on data that lacks quality, they are unintentionally increasing their risk – the exact opposite of the original intention.
When booking your summer holiday, what’s the most important factor in helping you choose? Perhaps you’re on a budget and it’s the price that concerns you the most. Maybe you want to go back to your favourite destination. Or it could be a need to be by the sea. Perhaps it’s all three.
At Yonder Data Solutions we provide fieldwork and data collection solutions within and to the market research industry. Our purpose is to provide the evidence for effective decision-making. Yet effective decision-making can only take place if the data upon which those decisions is being made is of the highest quality and stands up to integrity.