Navigating data quality challenges: selecting the right data collection partners

n the research industry, there is often a clamour to try the latest technology – a fascination with the shiny and the new. We often want to be seen using the newest technology, even when it may not necessarily solve the problem at hand.

Using conjoint analysis to help businesses understand what their customers value most

Whether you need to optimize your product or service features, refine your messaging or determine optimal pricing, conjoint analysis has got you covered.

How a segmentation dashboard can help you find your biggest fans

Market research dashboards are much more than static charts and infographics – they are powerful tools for developing your business’

The Premier League scores a hat-trick with the British Icon Index

The Premier League has topped the British Icon Index for the third time. We’re proud to have conducted the fieldwork and data collection for the British Icon Index, which measures the impact of UK institutions and brands around the world.

ISO 20252 accreditation: Quality & trust in market research data collection

Market research helps reduce risk. Good quality research helps business leaders understand reality and define the opportunities for growth. The reverse is also true. If decisions are made based on data that lacks quality, they are unintentionally increasing their risk – the exact opposite of the original intention.

Using MaxDiff to make better comparisons

When booking your summer holiday, what’s the most important factor in helping you choose? Perhaps you’re on a budget and it’s the price that concerns you the most. Maybe you want to go back to your favourite destination. Or it could be a need to be by the sea. Perhaps it’s all three.

The importance of data quality in effective decision-making

At Yonder Data Solutions we provide fieldwork and data collection solutions within and to the market research industry. Our purpose is to provide the evidence for effective decision-making. Yet effective decision-making can only take place if the data upon which those decisions is being made is of the highest quality and stands up to integrity.