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Using MaxDiff to make better comparisons

When booking your summer holiday, what’s the most important factor in helping you choose? Perhaps you’re on a budget and it’s the price that concerns you the most. Maybe you want to go back to your favourite destination. Or it could be a need to be by the sea. Perhaps it’s all three.

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The importance of data quality in effective decision-making

At Yonder Data Solutions we provide fieldwork and data collection solutions within and to the market research industry. Our purpose is to provide the evidence for effective decision-making. Yet effective decision-making can only take place if the data upon which those decisions is being made is of the highest quality and stands up to integrity.

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