Reaching your B2B target audience

Being able to reach business audiences to take part in B2B research is critical to providing the evidence you need for effective decision-making. In order to ensure that these key decisions on B2B products and services remain customer focused, it’s vital to ensure the quality of the business audience taking part in the research. With […]

A reflection on 7 years and a pandemic

Recently, when my 7-year work anniversary of joining Yonder Data Solutions (previously Populus Data Solutions) appeared on LinkedIn, it prompted me to reflect on my time here, and in particular the last 18 months. So much has changed – together with our colleagues in Yonder Consulting we have launched a new business, most of the […]

Lockdown pressures on mental health

At a time when many of us have been focused on the physical health crisis enveloping the world, we must not forget the impact the virus is also having on our mental health.

The power of dashboards in market research today

174 Newspapers – that’s the equivalent amount of data that the average person is bombarded with per day. With more information and less time to absorb it, conventional methods of displaying information now have even less impact.

Sustainability in market research

How and why we produce research that can be trusted first time by our clients in a manner that can be sustained for the long term.