Not all panels are created equal. Are we dealing with the symptoms of data quality in the industry rather than the root causes?
As Managing Director Chris Atkins marks a decade at Yonder Data Solutions, he delves into the industry’s data quality challenges and the shifting focus within market research.
Embracing diversity: Strategies for inclusive excellence in the workplace and research
The beginning In the summer of 2023, after a brief discussion with industry leaders Shazia Ginai and Babita Earle, I joined the Colour of Research (CORe) steering committee and the MRS Equality, Diversity and Inclusion Council, embarking on an amazing journey of personal growth, learning, and expanding connections. Together, we collaborate with various MRS Purpose […]
Navigating data quality challenges: Selecting the right data collection partners
n the research industry, there is often a clamour to try the latest technology – a fascination with the shiny and the new. We often want to be seen using the newest technology, even when it may not necessarily solve the problem at hand.
Spotlight on: Alin Basalic
Meet Alin. Alin Basalic explores whether his day-to-day is harder than Elon’s, his favourite project to date, and what has kept him working in an industry he initially did not see as a long term career.
Uncover actionable insights using your own data analytics platform
We all constantly make decisions…with some estimates stating that the average adult makes up to 35,000 decisions each day.
Spotlight on: Ben Godsman
Meet Ben Godsman, our data processing genius! With over 25 years of experience in the industry, Ben offers valuable insights and a comprehensive look into the inner workings of our data processing team.
How much is your time worth?
Stop for a moment and think about how much your time is worth. If I were to ask you for 10 minutes of your time, what would be the monetary value of that time?
Unlocking growth opportunities using the power of market segmentation
Karsten Shaw explores
Spotlight on: Mano Keopraseuth
A bit about me I’m Mano, a Senior Survey Manager at Yonder Data Solutions. In navigating the dynamic world of market research for over a decade, I’ve honed my skills in both qualitative and quantitative research. My work has spanned international borders, collaborating with UK and French market research agencies, and I’ve lead diverse and fascinating […]
Omnibus surveys: How to get nationally representative answers to your burning questions
Looking for quick, cost-effective, robust, and truly representative data? An omnibus solution may just be the perfect fit. We run a number of omnibus solutions from a nationally representative UK sample 3 times a week. We offer online and telephone solutions, cover Scotland, Ireland, and many international markets, plus a robust B2B service.
