The importance of data quality in effective decision-making
At Yonder Data Solutions we provide fieldwork and data collection solutions within and to the market research industry. Our purpose is to provide the evidence for effective decision-making. Yet effective decision-making can only take place if the data upon which those decisions is being made is of the highest quality and stands up to integrity.
Reaching your B2B target audience
Being able to reach business audiences to take part in B2B research is critical to providing the evidence you need for effective decision-making. In order to ensure that these key decisions on B2B products and services remain customer focused, it’s vital to ensure the quality of the business audience taking part in the research. With […]
A reflection on 7 years and a pandemic
Recently, when my 7-year work anniversary of joining Yonder Data Solutions (previously Populus Data Solutions) appeared on LinkedIn, it prompted me to reflect on my time here, and in particular the last 18 months. So much has changed – together with our colleagues in Yonder Consulting we have launched a new business, most of the […]
Lockdown pressures on mental health
At a time when many of us have been focused on the physical health crisis enveloping the world, we must not forget the impact the virus is also having on our mental health.
Dashboard trends in market research
We explore and unpack what’s happening in this area.
Five essential questions to ask any fieldwork and data solutions partner
Whether you’re looking for ad-hoc support or longer-term support, choosing the fieldwork partner is an important decision. These questions will help you make the right choice.
Best practice advice on mobile survey design
Respondents are increasingly answering surveys using mobile and tablet devices. Learn more about our mobile rendering technology.
The power of dashboards in market research today
174 Newspapers – that’s the equivalent amount of data that the average person is bombarded with per day. With more information and less time to absorb it, conventional methods of displaying information now have even less impact.
Reaching a nationally representative audience by telephone
How do you adapt a telephone methodology to achieve a truly national representative?
Benefits of a CATI approach for reaching business audiences
Can you guess which data collection methodology has stood the test of time as the one of the most reliable form of reaching key stakeholders and senior decision makers in businesses?
